Evaluation - Question 5 - Claire

5. How did you attract/address your audience?

Here you need to explain why your audience would enjoy your film. Select detail from your film to support your answer, including material on, for example, the story told through the narrative, the use of camera, the use of mise en scene, the use of character, the reference to certain themes or issues, and the use of sound.

Why do you think the characters help to target this audience Perhaps your representation fits in with standard stereotypes? If so, you will need to discuss why this is, and explain why you did this.

We know our target audience would enjoy our movie because everything we put in was opinion based from them. From the story line, to which many said they loved and gave us tips on how it could be more interesting, what they wanted to happen at the end and what the overall climax of the piece is. This helped us to create more enigma in the piece by not revealing any of the main plot in the opening and keeping the viewer’s intrigued and wanting to watch on. We asked opinions to which transitions portrayed the flash back effect more effectively and clearly, the plain dissolve, or the dissolve dip to colour/fade, to which dissolve dip to colour/fade was chosen. We spoke to them about sound and how they felt about the opening non-diegetic sound track, how long it should be, if it should be louder or quitter, fade out or stay in for the whole sequence, should we have a diegetic dialogue sequence, a non-diegetic voice over of someone thought tracking (on or off screen sound). We asked them about framing and positioning of our footage, if there was too much back ground, not enough, too many of the same shots or too much going on, and pulled the focus away from the main objective. We asked them about hair, costume and makeup, if it was suitable and practical for our character. We spoke about the setting and décor, if the room looked like an office type room, and if the park footage was good for the opening sequence, we asked the effect this gave off and if they would want to carry on watching from this. We explained to our demographic the problems we had with actors therefore meaning we couldn’t get our actor to fully grasp the character in time for the filming process so our characters were very underdeveloped with facial expressions and their general body language, or any lazzi’s. They were made full aware of this so they understood and gave creative criticism back for the future. We had minimal props, but the most important was the child’s bag, we asked the target audience the effect this gave and what it made them think of and the levels of enigma it created. We asked them about our lighting and whether it was bright enough, too bright and made the quality pixelated in either sections of filming. They also told us the camera quality made the colours of the surrounding very clear and realistic which helped engage them with the story more and make them forget they were watching a movie. We attracted our audience and addressed them by completely involving them 100% in everything we done, we ran questionnaires and held verbal conversations about our story, our process and all of our ideas, we then put everything we had been told and our idea’s together so our demographic was happy and were in the process so they could be happy knowing we are creating just what they want.

All of the talks and questionnaires will be on the blog.

Our character has a mental illness but you are not told this or understand what it is until later into the film, the character draws sympathy from the audience as they’ll see she’s just looking for her lost child, some people could empathise with her. We chose to have her with a mental illness because the more creative enigma based thrillers are physiological which usually has an effect on the audience, there are lots of ways it just depends on how your mind works which is why our character is so powerful.